That includes Riffsy, which today is changing its name to Tenor to better suit its goals: giving people a way to communicate emotions through video, starting off with GIFs in a keyboard. It’s easier to communicate certain feelings and emotions using video throughout communication, and thanks to that, GIF-loaded keyboards have become increasingly popular. We’re seeing video become more and more prevalent on mobile devices, and GIFs just happen to be a convenient way of doing that, Riffsy CEO David McIntosh says.Īt its core, using video to communicate can serve a stronger purpose beyond just text and photos. GIFs may be a popular way of communicating as the way we talk to each other increasingly shifts to mobile, but really it’s about communicating in some form of video.
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